{"id":5736,"date":"2026-04-20T12:03:41","date_gmt":"2026-04-20T10:03:41","guid":{"rendered":"https:\/\/northwest-alliance.de\/?page_id=5736"},"modified":"2026-04-20T12:04:22","modified_gmt":"2026-04-20T10:04:22","slug":"competing-futures","status":"publish","type":"page","link":"https:\/\/northwest-alliance.de\/en\/startseite\/high-profile-areas\/competing-futures\/","title":{"rendered":"Competing Futures"},"content":{"rendered":"<section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_left\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1920\" height=\"600\" src=\"https:\/\/northwest-alliance.de\/wp-content\/uploads\/2026\/04\/Slider_Konkurrierende-Zukuenfte_lang1.jpg\" class=\"attachment-full size-full\" alt=\"Wissenschaftliche B\u00fccher werden von einer farbigen Person in ein B\u00fccherregal einsortiert.\" loading=\"lazy\" srcset=\"https:\/\/northwest-alliance.de\/wp-content\/uploads\/2026\/04\/Slider_Konkurrierende-Zukuenfte_lang1.jpg 1920w, https:\/\/northwest-alliance.de\/wp-content\/uploads\/2026\/04\/Slider_Konkurrierende-Zukuenfte_lang1-300x94.jpg 300w, https:\/\/northwest-alliance.de\/wp-content\/uploads\/2026\/04\/Slider_Konkurrierende-Zukuenfte_lang1-1024x320.jpg 1024w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h1><span style=\"color: #264f7b;\">Competing Futures<\/span><\/h1>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_1b5c7b67 height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><div id=\"meta-origin\" data-coolorigin=\"https%3A%2F%2Fnc-texteditor.zfn.uni-bremen.de%2Fcool%2Fclipboard%3FWOPISrc%3Dhttps%253A%252F%252Fnc.uni-bremen.de%252Findex.php%252Fapps%252Frichdocuments%252Fwopi%252Ffiles%252F154520806_ocgxszb3fhcm%26ServerId%3D1d3a5d2b%26ViewId%3D4%26Tag%3Dd953bacd467b5c38\">\n<div id=\"meta-origin\" data-coolorigin=\"https%3A%2F%2Fnc-texteditor.zfn.uni-bremen.de%2Fcool%2Fclipboard%3FWOPISrc%3Dhttps%253A%252F%252Fnc.uni-bremen.de%252Findex.php%252Fapps%252Frichdocuments%252Fwopi%252Ffiles%252F154520806_ocgxszb3fhcm%26ServerId%3Dce9d712b%26ViewId%3D4%26Tag%3Dfb65446ffed736db\">\n<h2><span style=\"color: #264f7b;\">Education, Discursive Formations,<br \/>\nand Media<\/span><\/h2>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-9 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><div id=\"meta-origin\" data-coolorigin=\"https%3A%2F%2Fnc-texteditor.zfn.uni-bremen.de%2Fcool%2Fclipboard%3FWOPISrc%3Dhttps%253A%252F%252Fnc.uni-bremen.de%252Findex.php%252Fapps%252Frichdocuments%252Fwopi%252Ffiles%252F154520806_ocgxszb3fhcm%26ServerId%3D1d3a5d2b%26ViewId%3D4%26Tag%3Dd953bacd467b5c38\">\n<div id=\"meta-origin\" data-coolorigin=\"https%3A%2F%2Fnc-texteditor.zfn.uni-bremen.de%2Fcool%2Fclipboard%3FWOPISrc%3Dhttps%253A%252F%252Fnc.uni-bremen.de%252Findex.php%252Fapps%252Frichdocuments%252Fwopi%252Ffiles%252F154520806_ocgxszb3fhcm%26ServerId%3Dce9d712b%26ViewId%3D4%26Tag%3Dfb65446ffed736db\">\n<h3>Futures are socio-material constructs that guide our current practices; and they range from individual projections to visions of communities and companies, and to national and transnational imaginaries. As \u201ccultural facts,\u201d their competing character reflects power dynamics in and across societies. At the Universities of Oldenburg and Bremen, research into the emergence and performativity of competing futures is developed with an interdisciplinary approach.  <\/h3>\n<\/div>\n<\/div>\n<\/div><\/div><div class=\"w-separator size_small with_line width_default thick_1 style_solid color_border align_center\"><div class=\"w-separator-h\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column us_custom_6587bdcb\"><div class=\"wpb_wrapper\"><h3 style=\"text-align: left;\">Disciplines<\/h3>\n<div id=\"meta-origin\" data-coolorigin=\"https%3A%2F%2Fnc-texteditor.zfn.uni-bremen.de%2Fcool%2Fclipboard%3FWOPISrc%3Dhttps%253A%252F%252Fnc.uni-bremen.de%252Findex.php%252Fapps%252Frichdocuments%252Fwopi%252Ffiles%252F154520806_ocgxszb3fhcm%26ServerId%3D1d3a5d2b%26ViewId%3D4%26Tag%3Dd953bacd467b5c38\">\n<div id=\"meta-origin\" data-coolorigin=\"https%3A%2F%2Fnc-texteditor.zfn.uni-bremen.de%2Fcool%2Fclipboard%3FWOPISrc%3Dhttps%253A%252F%252Fnc.uni-bremen.de%252Findex.php%252Fapps%252Frichdocuments%252Fwopi%252Ffiles%252F154520806_ocgxszb3fhcm%26ServerId%3Dce9d712b%26ViewId%3D4%26Tag%3Ddf61f0a9fea5831c\">\n<p>Educational Science<br \/>\nCultural Studies<br \/>\nHistory<br \/>\nLinguistics<br \/>\nLiterary Studies<br \/>\nMedia and Communication Studies<br \/>\nPhilosophy<br \/>\nSocial Anthropology<br \/>\nSociology<br \/>\nStudy of religion<\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-9 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>The analysis is based on three interconnected fields: education, discursive formation, and media. Education is a normatively contested field in which visions of the future are negotiated and institutionalized. Our intersectional and inclusive approach challenges existing inequalities and hegemonic knowledge systems in the shaping of educational futures. We examine discursive formations as arenas in which visions of the future are debated controversially and, increasingly, through the rhetoric of polarization. Media are both means of shaping competing futures and of their articulation, in that media technologies \u2013 such as communicative AI \u2013 are themselves seen as embodiments of the future.   <\/p>\n<p>By systematically relating these fields to one another, the mechanisms underlying the construction of possible futures becomes apparent, revealing how they guide practices in the here and now. For example, predictions of an educational crisis prompt the revision of curricula; ignorance of certain ideas about the future prevents them from even becoming the subject of public debate; or techno-optimistic visions of the future steer the allocation of resources in certain directions. Pooling expertise from the humanities and social sciences of Bremen and Oldenburg in this field, we investigate not only how futures emerge, how they compete for attention and credibility, and how some are brought to the fore, while other futures remained invisible. In so doing, we also explore how these futures shape processes of societal transformation.   <\/p>\n<p>Through the newly established \u201cCompeting Futures Hub,\u201d we are connecting research in media and communication studies and contradiction studies at the University of Bremen with the genealogically oriented cultural and social sciences research at the University of Oldenburg, and integrate this with the migration-related educational research for which both universities are renowned. For humanities and social sciences research on competing futures, this hub creates the ideal conditions for large-scale collaborative projects.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_ccf248bf height_small with_img\"><div class=\"l-section-img\" role=\"img\" aria-label=\"Image\" data-img-width=\"\" data-img-height=\"\" style=\"background-image: url(https:\/\/northwest-alliance.de\/wp-content\/uploads\/2026\/02\/EXU_Kompass_315Grad_weiss.svg);background-position: center right;background-repeat: no-repeat;background-size: contain;\"><\/div><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-8 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: left;\">Key Research Initiatives<\/h2>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><ul>\n<li><a href=\"https:\/\/comai.space\/en\/\" target=\"_blank\" rel=\"noopener\">Research unit \u201cCommunicative AI: Researching the Automation of Societal Communication\u201d (FOR 5656)<\/a><\/li>\n<li><a href=\"https:\/\/contradictionstudies.uni-bremen.de\/en\/\" target=\"_blank\" rel=\"noopener\">Research training group \u201cContradiction Studies\u201d (GRK 2686)<\/a><\/li>\n<li><a href=\"https:\/\/lernen.digital\/\" target=\"_blank\" rel=\"noopener\">Competence network \u201clernen:digital\u201d (\u201clearning:digital\u201d)<\/a><\/li>\n<\/ul>\n<div id=\"meta-origin\" data-coolorigin=\"https%3A%2F%2Fnc-texteditor.zfn.uni-bremen.de%2Fcool%2Fclipboard%3FWOPISrc%3Dhttps%253A%252F%252Fnc.uni-bremen.de%252Findex.php%252Fapps%252Frichdocuments%252Fwopi%252Ffiles%252F154520806_ocgxszb3fhcm%26ServerId%3D1d3a5d2b%26ViewId%3D4%26Tag%3D8b82ac405e219216\">\n<div id=\"meta-origin\" data-coolorigin=\"https%3A%2F%2Fnc-texteditor.zfn.uni-bremen.de%2Fcool%2Fclipboard%3FWOPISrc%3Dhttps%253A%252F%252Fnc.uni-bremen.de%252Findex.php%252Fapps%252Frichdocuments%252Fwopi%252Ffiles%252F154520806_ocgxszb3fhcm%26ServerId%3D1d3a5d2b%26ViewId%3D4%26Tag%3D8b82ac405e219216\"><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><div id=\"meta-origin\" data-coolorigin=\"https%3A%2F%2Fnc-texteditor.zfn.uni-bremen.de%2Fcool%2Fclipboard%3FWOPISrc%3Dhttps%253A%252F%252Fnc.uni-bremen.de%252Findex.php%252Fapps%252Frichdocuments%252Fwopi%252Ffiles%252F154520806_ocgxszb3fhcm%26ServerId%3D1d3a5d2b%26ViewId%3D4%26Tag%3D8b82ac405e219216\">\n<ul>\n<li><a href=\"https:\/\/www.postdigitalparticipation.org\/en\/\" target=\"_blank\" rel=\"noopener\">Leibniz ScienceCampus \u2013 Post-Digital Participation \u2013 Braunschweig<\/a><\/li>\n<li><a href=\"https:\/\/blogs.uni-bremen.de\/leaonline\/\" target=\"_blank\" rel=\"noopener\">lea.online: online educational assessment tool for functionally illiterate adults, available as mobile and desktop apps with career-related content (BMBF)<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: left;\">Spokespersons of the Focal Research Area<\/h2>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image has_ratio align_none meta_simple\"><div class=\"w-image-h\"><div style=\"padding-bottom:56.25%\"><\/div><img decoding=\"async\" width=\"1024\" height=\"570\" src=\"https:\/\/northwest-alliance.de\/wp-content\/uploads\/2026\/04\/PA8_Martin-Butler_Foto-Matthias-Hornung-scaled-e1776679541110-1024x570.jpg\" class=\"attachment-large size-large\" alt=\"Martin Butler\" loading=\"lazy\" \/><\/div><div class=\"w-image-meta\"><div class=\"w-image-title\">\u00a9 Matthias Hornung<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-8 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><blockquote>\n<div id=\"meta-origin\" data-coolorigin=\"https%3A%2F%2Fnc-texteditor.zfn.uni-bremen.de%2Fcool%2Fclipboard%3FWOPISrc%3Dhttps%253A%252F%252Fnc.uni-bremen.de%252Findex.php%252Fapps%252Frichdocuments%252Fwopi%252Ffiles%252F154520806_ocgxszb3fhcm%26ServerId%3D1d3a5d2b%26ViewId%3D4%26Tag%3D8b82ac405e219216\">\n<p>In seven years, the Competing Futures Hub of the Northwest Alliance will be a nationally and internationally recognized center for research on practices of futuring in the humanities and social sciences.<\/p>\n<\/div>\n<p><strong>Prof. Dr. Martin Butler, University of Oldenburg<\/strong><\/p>\n<\/blockquote>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-8 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><blockquote>\n<div id=\"meta-origin\" data-coolorigin=\"https%3A%2F%2Fnc-texteditor.zfn.uni-bremen.de%2Fcool%2Fclipboard%3FWOPISrc%3Dhttps%253A%252F%252Fnc.uni-bremen.de%252Findex.php%252Fapps%252Frichdocuments%252Fwopi%252Ffiles%252F154520806_ocgxszb3fhcm%26ServerId%3D1d3a5d2b%26ViewId%3D4%26Tag%3Dd953bacd467b5c38\">\n<div id=\"meta-origin\" data-coolorigin=\"https%3A%2F%2Fnc-texteditor.zfn.uni-bremen.de%2Fcool%2Fclipboard%3FWOPISrc%3Dhttps%253A%252F%252Fnc.uni-bremen.de%252Findex.php%252Fapps%252Frichdocuments%252Fwopi%252Ffiles%252F154520806_ocgxszb3fhcm%26ServerId%3Dce9d712b%26ViewId%3D4%26Tag%3D511d05083f843562\">\n<div id=\"meta-origin\" data-coolorigin=\"https%3A%2F%2Fnc-texteditor.zfn.uni-bremen.de%2Fcool%2Fclipboard%3FWOPISrc%3Dhttps%253A%252F%252Fnc.uni-bremen.de%252Findex.php%252Fapps%252Frichdocuments%252Fwopi%252Ffiles%252F154520806_ocgxszb3fhcm%26ServerId%3Dce9d712b%26ViewId%3D4%26Tag%3D511d05083f843562\">\n<p>We need to investigate how competing futures shape the emergence of new media and technologies \u2013 because those who define the future are already shaping the present.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><strong>Prof. Dr. Andreas Hepp, University of Bremen<\/strong><\/p>\n<\/blockquote>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image has_ratio align_none meta_simple\"><div class=\"w-image-h\"><div style=\"padding-bottom:56.25%\"><\/div><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/northwest-alliance.de\/wp-content\/uploads\/2026\/04\/PA8_c_Beate-C.-Koehler_2025.06.02_ZeMKI_ANDREAS-HEPP-2-1024x683.jpeg\" class=\"attachment-large size-large\" alt=\"Andreas Hepp\" loading=\"lazy\" \/><\/div><div class=\"w-image-meta\"><div class=\"w-image-title\">\u00a9 Beate C. Koehler<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_auto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"Competing Futures Education, Discursive Formations, and Media Futures are socio-material constructs that guide our current practices; and they range from individual projections to visions of communities and companies, and to national and transnational imaginaries. As \u201ccultural facts,\u201d their competing character reflects power dynamics in and across societies. At the Universities of Oldenburg and Bremen, research...","protected":false},"author":5,"featured_media":0,"parent":3716,"menu_order":8,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-5736","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Competing Futures - Northwest Alliance<\/title>\n<meta name=\"description\" content=\"In times of multiple and overlapping social crises, competing visions of the future emerge on issues such as migration, climate change, and artificial intelligence.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/northwest-alliance.de\/en\/startseite\/high-profile-areas\/competing-futures\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Competing Futures - 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